Make the audience area the reference point
Professional loudspeaker work is not finished when a cabinet looks impressive in isolation. The meaningful test is whether the audience hears intelligible speech, musical impact, and a coherent tonal balance across the full seating plan. Martin Audio work is shaped around that standard, from product selection to services and applications. In practice that means a system is judged by how tightly it holds level across every seat, often a plus or minus 3 dB target front to back, not by the number printed at the mix position.